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10 Highly Effective Content Ideas For Professional Healthcare Blogs

10 Highly Effective Content Ideas For Professional Healthcare Blogs

Photo of Greta

by Greta Kviklyte

Life Saver, AMC
Co-authored by Kim Murray, RN, M.S.

posted on Nov 26, 2015, at 9:41 pm


CONGRATULATIONS, you’ve decided you want to start documenting your experiences and ideas as a nurse or healthcare professional in the form of blogging! In this age of online data and technology, starting a nursing blog is a great opportunity to let your voice be heard, share ideas, network or simply journal your feelings. So, what’s stopping you? We have an idea: effective content that users actually want to read. So, we’ve gathered our top 10 strategies for getting your nursing blog out there and on people’s computer screens!

effective content ideas for your health care blog

1. Write a review of a YouTube video

YouTube as a social platform is on the rise, so it’s important to use it. Not only is YouTube a relatively quick way to obtain a lot of information, it’s also visually pleasing and easy to watch. Writing a blog review of a YouTube video is a great way to analyze content in a user-friendly way for your viewers. It keeps your blog fresh and exciting! Check out an example of how we did this in our St. John Ambulance CPR campaign video blog.

2. Ask a provocative question

By this, we mean ask a question that is controversial within your industry. If you have the evidence and willingness to back an opinion up, this is a great idea to obtain a quick burst of high traffic to your nursing blog. Do you have strong feelings about ethics within nursing? What about controversial nursing interventions? Ask your readers and respond accordingly!

3. Summarize a high-quality infographic

If you stumble upon an infographic that you enjoy, why not share it with your readers? Summarizing an infographic is a simple way to educate your readers (and maybe even yourself!). Check out an example of how we summarize infographics with our“8 Ways Nurses Can Stay Healthy During Long Shifts” blog.

4. Share an educational link

Simple, yet effective. For a quick post, share a link to an education post, such as a recent study or article.

5. Interview

No good nursing blog would be complete without an occasional interview. As a nurse or other healthcare provider, you have access to people within the field. Interview your co-workers, or even your patients if they let you!

6. Write a basic “how to” guide

If you feel as though you have expertise or insight on nursing that others may need to know about, share it with the Internet! How to guides are the perfect way to condense information into an easy-to-read and helpful blog post for other medical professionals within your field. Check out an example of how we did this with our“Nursing School Tips: How to study better, not harder, for nursing final exams and ace every one” blog.

7. Utilize current media and news

The health care industry is always a topic in current events and news. If you run across a topic that you have insight on, write up a quick post reflecting on the news and share it on your social media pages for others to see.

8. Add comic relief

Depending on the type of blog you wish to have, comedy is a potentially great addition to nursing blogs. Sometimes, nurses just need some sarcasm or a bit of satire to help get them through a shift, write up a post highlighting some funny nursing moments to get more personal with your readers. Check out how we did this with our“The 9 Types of Nurses you Probably Know” blog.

9. Utilize numbered lists

Numbered lists are an organized, easy to read way to convey information to your readers. You can incorporate numbered lists into nearly all types of blogs you wish to post, a great way to better organize your ideas and get more people to actually read the entire post.

10. Post an opinion

If you have something on your mind and feel you need to vent, chances are, you’re probably not the only one with these feelings. There is no better way to establish a long-standing relationship with your readers other than posting a personal opinion regarding a dispute or issue in the workplace (just be sure to stay somewhat rational by also posting a potential list of reasonable solutions to the problem, if applicable).

So, happy blogging to all of our nurses who choose to live some of their career online! We would love to know your healthcare blog if you have one, feel free to share the links below and we will be sure to check them out!

Comprehensive list of 10 content ideas for your professional health care blog

About Greta

Greta is a dedicated life saver and a distinguished expert in the field of medical content creation and editing. Her impressive array of certifications in ACLS, CPR, PALS, and BLS underscores her commitment to excellence in the medical field. With over four years of invaluable experience in medical education, Greta plays an indispensable role within the Advanced Medical Certification team, shaping the way healthcare professionals around the world acquire and apply vital knowledge.

Greta's profound expertise serves as the driving force behind the development and distribution of medical content that has significantly enhanced the capabilities of countless healthcare practitioners across the globe.

In addition to her medical qualifications, Greta holds a prestigious academic distinction in Marketing and Global Business from Vilnius University. Her academic journey has been enriched by immersive studies in Slovakia and Portugal during her time as an exchange student, providing her with a global perspective that complements her medical expertise.

Beyond her professional commitments, Greta possesses a genuine passion for global exploration, with a particular focus on immersing herself in diverse cultures and appreciating the intricacies of the natural world. While residing in Vilnius, Lithuania, she continues to make substantial contributions to the field of medical education, leaving an indelible mark on the sector.

Reach out to Greta at

  1. Onemedall says:

    Hello you have a good article you can help many with their health issue.

    1. Mackenzie Thompson says:

      Thank you for the kind compliment!

  2. Hello. Thank you for sharing your blog. It is very informative.

    1. Greta Kviklyte says:

      Thank you for the comment!

  3. I have honestly never read such overwhelmingly good content like this. I agree with your points and your ideas. This info is really great. Thanks.

    1. Ali Drian says:

      Thank you so much! We really appreciate the sincere comment 🙂

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